Still, all that data has largely been for the use of Yext, and they have been able to decide what to do with it. That data feeds information like location on a map, open hours and other points. It’s constantly updating, regularly getting new data from new businesses and pipes all the right information to most of the services you use on a daily basis to get around. That’s probably not too outlandish: His company, Yext, currently serves as probably the largest database of location data for businesses and other venues around the world. Howard Lerman will often jump in front of a white board in front of you in a room and talk about how he wants to turn Yext into one of the next huge enterprise platform plays following SAP and IBM.
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